Less is the new more with the Less Graphic Tee. Ready for the second round, this catching graphic is served on two new upcycled colors. Still comfortable, durable, breathable and printed with inks that are ultra soft to the touch.
In 2006 alone, Americans generated 11.8 million tons of textile waste that's 10 pounds of waste for
every person! Portland, OR-based Looptworks is a groundbreaking business that repurposes 100% scrap materials into high-quality, limited-edition clothing, hoping to rid the world of waste while inspiring a generation to reduce their impact on the planet. They're throwing the apparel industry for a loop with their innovative processes, like using zero new materials, drastically reducing production time, basing designs on what waste is available, and making a product that's truly built to last.
It's as if ethicality is sewn into the fabric of this brand with their commitment to good practices.
All employees bike or use public transit to get to work. In office, they don't buy anything new. Everything is recycled, up-cycled or repurposed. Because old is the new...new.
Looptworks has turned the way traditional apparel companies manufacture cool clothing inside out: Instead of designing collections more than a year in advance, Looptworks shortens the development cycle to weeks. Instead of using the world's limited resources to manufacture brand new fabrics, Looptworks uses top-quality, excess materials and components that already exist. Instead of producing huge flash-fashion seasonal collections like traditional apparel manufacturers, Looptworks offers fresh, numbered, limited-edition eco-friendly clothing.
"We have a unique process to create
unique products," says Gary Peck, co-founder of Looptworks. "From concept to your closet, we can assure you that no new materials were used to create our clothing and that each item is as individual as the person who wears it."
For example, to create a button-down shirt for Fall 2013 through a traditional clothing manufacturer, the process involves evaluating the market and competitors, designing silhouettes, creating fabrics, developing sample garments, reviewing styles/collection, deciding on final styles, producing these pieces, and shipping. This process usually takes at least 54 weeks at best, as well as a tremendous amount of resources. For example, at least 400 gallons of water are used to manufacture one shirt. The fabric that is not used in production is left over excess and often discarded, adding to the 60,000 pounds of pre-consumer waste produced by one vertical textile factory every week.
At Looptworks, it takes nine weeks and no new materials to create the Jalan shirt. Adds Peck, "This is not only a new way of making clothing and accessories, it is a totally new way of thinking. We hope people start to think about what they buy, where it came from, and what natural resources it required to produce it."
With a traditional apparel manufacturer, 3600 other people might purchase the same exact product, a quantity that represents a typical factory minimum. Looptworks limits what it can produce based on the amount of materials leftover. Typically this means that there will be no more than 500 of any given style. Each one is hand-numbered making it indeed a one-of-a-kind collectible.
Even though, the production cycle is extremely fast and the materials are acquired second-hand, Looptworks builds clothing and accessories to last. Each material is tested for shrinkage and durability before being incorporated into designs. Products are double-needle stitched on all seams and triple-needle stitched on critical seams. Looptworks also adheres to a strict 1.5 AQL rating for all of its quality assurance inspections. Part of being sustainable is building products that don't fall apart after six months of use.