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ABOUT lur apparel
WHY WE LOVE THEM
Here is a company that wants to sweat the small stuff, and vows to do so. LUR takes into consideration the specific characteristics of each product they make to ensure that every aspect, pre and post-sale, is both people and earth-friendly. From certified raw material sourcing to renewable fiber choices and manufacturing processes that reduce pollution, it appears that wearing LUR Apparel is as comforting as buying it. Sustainable - When you buy Repair the World clothing, you get people-friendly and earth-friendly fabrics that feel fabulous next to your skin. We sweat the details in our efforts to make you and the world happy. Here's what we do in order to be environmentally friendly and sustainable: -Research and require certification showing that the raw material sources for fabrics used in our products do not originate from non-native or genetically modified organisms. -In our fiber choices, minimize the use of non-renewable resources so as to minimize depletion and environmental damage, as well as avoid actions that reduce the potential for serious or irreversible environmental harm. -Choose processes in making our products that reduce pollution in any part of the environment
Behold where microfiber translates to microcredit. For every clothing purchase made, LUR helps provide microcredit and education to empower women and their families.
Tulong LLC and its Repair the World/LUR Apparel's induction into the Green America.org network of socially and environmentally responsible businesses speaks volumes for its ethicality. 'Nuff said.ABOUT lur apparel lur apparel - Fashion for Change
At lur, we believe that fashion can be a powerful force for change in the world. We believe that for clothing to be truly beautiful, it needs to benefit more than just its wearer. lur knits beauty, sustainability, and social responsibility into every product. Because of our unique fabric, lur clothing is more sustainable and environmentally friendly than organic cotton - while still remaining just as soft to the touch.
lur apparel was founded in 2011 by Mark Heiman and Alan Brown, two entrepreneurs dedicated to creating disruptive, positive change within the apparel industry. Mark and Alan take their inspiration from their wives and daughters, their friends, neighbors, co-workers, and all of the women who dedicate themselves each day to work towards a better, more sustainable tomorrow. Through lur apparel, Mark and Alan hope to provide these women with a fashion line that is in keeping with their commitment and compassion to people and planet.
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